Top 5 Delivered Meal Kits and Specialty Foods Apps in Belgium: Q1 2025

In the first quarter of 2025, the delivered meal kits and specialty foods sector on Android in Belgium saw varied performance across top applications. According to data from Sensor Tower, the trends in downloads, revenue, and active users provide a snapshot of the market dynamics.

HelloFresh: Meal Kit Delivery experienced fluctuating weekly downloads, peaking at around 1.7K in early January. Throughout the quarter, the app maintained a consistent base of weekly active users, ranging from 37K to nearly 47K by the end of March.

Foodbag - De BE Maaltijdbox saw downloads initially increase to over 1K in mid-January, but later decreased, reaching a low of 213 in early March. The app did not report active user data for this period.

Vivino: Drink the Right Wine had a notable decline in weekly downloads from 1.9K at the start of the quarter to just under 200 by the end. Revenue showed a similar downward trend, with a brief rise to $440 in the last week of March. Active users decreased steadily from 43K to approximately 19K.

Factor_ Prepared Meal Delivery maintained a low download rate, starting at 194 and ending at 113. Active users remained relatively stable, hovering around 1.1K throughout the quarter.

Martha & Marley Spoon displayed minimal download activity, peaking at 48 in late January. Active users fluctuated slightly but generally stayed around the 500 mark.

These insights, provided by Sensor Tower, highlight the varying engagement levels across leading meal kit and specialty foods apps in Belgium. For more detailed insights, visit Sensor Tower's platform.